How do they match: Advertising and Promotions Managers

  • Media Director
  • Media Promoter

  • Attend or participate in conferences, community events, and promotional events related to products or technologies.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with the media to disseminate advertising.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.