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How do they match:
Advertising and Promotions Managers
1
O*NET-SOC Title
Advertising
and Promotions Managers
18
Alternate Occupation Titles
Advertising
Sales
Manager
Advertising
Account Executive
Advertising
Account Manager
Advertising
Agency Manager
Advertising
Campaign Manager
Advertising
Coordinator
Advertising
Director
Advertising
Executive
Advertising
Manager
Advertising
Operations Manager
Advertising
VP
Advertising
Vice President
Sales
Promotion Manager
Ad
Sales
Manager
Classified
Advertising
Manager
Digital
Advertising
Director
Digital
Advertising
Manager
Online
Advertising
Director
1
O*NET-SOC Description
Plan, direct, or coordinate
advertising
policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
13
Tasks
Analyze marketing or
sales
trends to forecast future conditions.
Confer with department heads or staff to discuss topics such as contracts, selection of
advertising
media, or product to be
advertised.
Coordinate activities of departments, such as
sales
, graphic arts, media, finance, and research.
Coordinate with the media to disseminate
advertising.
Develop communications materials,
advertisements
, presentations, or public relations initiatives to promote awareness of products and services.
Formulate plans to extend business with established accounts and to transact business as agent for
advertising
accounts.
Inspect layouts and
advertising
copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Manage
sales
team, including setting goals, providing incentives, and evaluating employee performance.
Monitor and analyze
sales
promotion results to determine cost effectiveness of promotion campaigns.
Plan and execute
advertising
policies and strategies for organizations.
Plan and prepare
advertising
and promotional material to increase
sales
of products or services, working with customers, company officials,
sales
departments, and
advertising
agencies.
Prepare and negotiate
advertising
and
sales
contracts.
Train and direct workers engaged in developing and producing
advertisements.
2
Detailed Work Activities
Direct
sales
, marketing, or customer service activities.
Negotiate
sales
or lease agreements for products or services.
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Home
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Bright Outlook
Career Cluster
Hot Technology
Industry
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STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
License
How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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