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How do they match:
Advertising and Promotions Managers
5
Alternate Occupation Titles
Sales
Promotion Manager
Ad
Sales
Manager
Advertising
Sales
Manager
Promos Executive
Producer
Promotions Executive
Producer
1
O*NET-SOC Description
Plan, direct, or coordinate advertising policies and programs or
produce
collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a
product
or service for a department, an entire organization, or on an account basis.
16
Tasks
Represent
company at trade association meetings to promote
products.
Analyze marketing or
sales
trends to forecast future conditions.
Attend or participate in conferences, community events, and promotional events related to
products
or technologies.
Conduct research on consumer opinions and buying habits, and identify target audiences for
products
, services, or technologies.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or
product
to be advertised.
Coordinate activities of departments, such as
sales
, graphic arts, media, finance, and research.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of
products
and services.
Develop comprehensive marketing strategies, using knowledge of
products
and technologies, markets, and regulations.
Direct and coordinate
product
research and development.
Maintain portfolios of marketing campaigns, strategies, and other marketing
products
or ideas.
Manage
sales
team, including setting goals, providing incentives, and evaluating employee performance.
Monitor and analyze
sales
promotion results to determine cost effectiveness of promotion campaigns.
Plan and prepare advertising and promotional material to increase
sales
of
products
or services, working with customers, company officials,
sales
departments, and advertising agencies.
Prepare and negotiate advertising and
sales
contracts.
Provide presentation and
product
demonstration support during the introduction of new
products
and services to field staff and customers.
Train and direct workers engaged in developing and
producing
advertisements.
4
Detailed Work Activities
Represent
the organization in external relations.
Direct
sales
, marketing, or customer service activities.
Negotiate
sales
or lease agreements for
products
or services.
Promote
products
, services, or programs.
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Bright Outlook
Career Cluster
Hot Technology
Industry
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STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
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How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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