How do they match: Advertising and Promotions Managers

  • Marketing Coordinator
  • Marketing Director
  • Marketing Manager
  • Marketing and Promotions Manager
  • Ad Coordinator
  • Advertising Coordinator
  • Digital Marketing Coordinator

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
  • Coordinate with the media to disseminate advertising.
  • Analyze marketing or sales trends to forecast future conditions.
  • Analyze the effectiveness of marketing tactics or channels.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Direct and coordinate product research and development.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.

  • Coordinate operational activities with external stakeholders.
  • Coordinate special events or programs.
  • Analyze market research data.
  • Conduct market research.
  • Develop marketing plans or strategies for environmental initiatives.
  • Develop marketing plans or strategies.
  • Direct sales, marketing, or customer service activities.
  • Examine marketing materials to ensure compliance with policies or regulations.