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How do they match:
Advertising and Promotions Managers
1
O*NET-SOC Title
Advertising and
Promotions
Managers
9
Alternate Occupation Titles
Promotions
Director
Promotions
Executive
Producer
Promotions
Manager
Promotions
VP
Promotions
Vice President
Marketing and
Promotions
Manager
Media
Promoter
Promos Executive
Producer
Sales
Promotion
Manager
1
O*NET-SOC Description
Plan, direct, or coordinate advertising policies and programs or
produce
collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a
product
or service for a department, an entire organization, or on an account basis.
14
Tasks
Attend or participate in conferences, community events, and
promotional
events related to
products
or technologies.
Conduct research on consumer opinions and buying habits, and identify target audiences for
products
, services, or technologies.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or
product
to be advertised.
Develop communications materials, advertisements, presentations, or public relations initiatives to
promote
awareness of
products
and services.
Develop comprehensive marketing strategies, using knowledge of
products
and technologies, markets, and regulations.
Direct and coordinate
product
research and development.
Identify and develop contacts for
promotional
campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other
promotional
material for adherence to specifications.
Maintain portfolios of marketing campaigns, strategies, and other marketing
products
or ideas.
Monitor and analyze sales
promotion
results to determine cost effectiveness of
promotion
campaigns.
Plan and prepare advertising and
promotional
material to increase sales of
products
or services, working with customers, company officials, sales departments, and advertising agencies.
Provide presentation and
product
demonstration support during the introduction of new
products
and services to field staff and customers.
Represent company at trade association meetings to
promote
products.
Train and direct workers engaged in developing and
producing
advertisements.
3
Detailed Work Activities
Promote
products
, services, or programs.
Develop
promotional
materials.
Negotiate sales or lease agreements for
products
or services.
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Bright Outlook
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Industry
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All Occupations
Advanced Searches
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Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
License
How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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