How do they match: Advertising and Promotions Managers

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  • Contact organizations to explain services and facilities offered.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plan and execute advertising policies and strategies for organizations.

  • Confer with organizational members to accomplish work activities.
  • Coordinate operational activities with external stakeholders.
  • Develop procedures to evaluate organizational activities.
  • Direct organizational operations, projects, or services.
  • Direct sales, marketing, or customer service activities.
  • Establish interpersonal business relationships to facilitate work activities.
  • Implement organizational process or policy changes.
  • Maintain operational records for green energy processes or other environmentally-sustainable activities.
  • Manage organizational or project budgets.
  • Monitor performance of organizational members or partners.
  • Represent the organization in external relations.