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How do they match:
Advertising and Promotions Managers
1
O*NET-SOC Title
Advertising
and
Promotions
Managers
30
Alternate Occupation Titles
Marketing
Manager
Marketing
and
Promotions
Manager
Marketing
Coordinator
Marketing
Director
Account
Manager
Ad
Manager
Ad Account
Manager
Ad Agency
Manager
Ad Campaign
Manager
Ad Operations
Manager
Ad Sales
Manager
Advertising
Manager
Advertising Account
Manager
Advertising Agency
Manager
Advertising Campaign
Manager
Advertising Operations
Manager
Advertising Sales
Manager
Brand
Manager
Campaign
Manager
Campaign Program
Manager
Circulation
Manager
Classified Ad
Manager
Classified Advertising
Manager
Communications
Manager
Digital
Marketing
Coordinator
Digital Ad
Manager
Digital Advertising
Manager
Print Traffic
Manager
Promotions
Manager
Sales Promotion
Manager
12
Tasks
Develop
communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products
and
services.
Develop
comprehensive
marketing
strategies, using knowledge of products
and
technologies,
markets
,
and
regulations.
Manage
sales team, including setting goals, providing incentives,
and
evaluating employee performance.
Analyze
marketing
or sales trends to forecast future conditions.
Analyze the effectiveness of
marketing
tactics or channels.
Coordinate with
marketing
team members, graphic artists,
and
other workers to
develop
and
implement
marketing
programs.
Direct
and
coordinate product research
and
development.
Formulate plans to extend
business
with established accounts
and
to transact
business
as agent for advertising accounts.
Identify
and
develop
contacts for promotional campaigns
and
industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Maintain portfolios of
marketing
campaigns, strategies,
and
other
marketing
products or ideas.
Prepare budgets
and
submit estimates for program costs as part of campaign plan
development.
Train
and
direct workers engaged in
developing
and
producing advertisements.
14
Detailed Work Activities
Develop
marketing
plans or strategies for environmental initiatives.
Develop
marketing
plans or strategies.
Develop
procedures to evaluate organizational activities.
Develop
promotional materials.
Manage
operations, research, or logistics projects.
Manage
organizational or project budgets.
Analyze
market
research data.
Analyze forecasting data to improve
business
decisions.
Attend training sessions or professional meetings to
develop
or maintain professional knowledge.
Conduct
market
research.
Direct sales,
marketing
, or customer service activities.
Establish interpersonal
business
relationships to facilitate work activities.
Examine
marketing
materials to ensure compliance with policies or regulations.
Maintain knowledge of current
developments
in area of expertise.
Type a title or code for matches
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Search for keyword results
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Find Occupations
Bright Outlook
Career Cluster
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All Occupations
Advanced Searches
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Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
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U.S. Department of Labor
Related Sites
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How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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