How do they match: Advertising and Promotions Managers

  • Campaign Director
  • Campaign Manager
  • Campaign Program Manager
  • Ad Campaign Manager
  • Advertising Campaign Manager

  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.