How do they match: Advertising and Promotions Managers

  • Media Director
  • Media Promoter
  • Client Services Director
  • Creative Services Director
  • Group Supervisor

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Contact organizations to explain services and facilities offered.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with the media to disseminate advertising.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

  • Supervise employees.
  • Advise customers on technical or procedural issues.
  • Direct organizational operations, projects, or services.
  • Direct sales, marketing, or customer service activities.
  • Negotiate sales or lease agreements for products or services.
  • Promote products, services, or programs.