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How do they match:
Advertising and Promotions Managers
3
Alternate Occupation Titles
Sales
Promotion Manager
Ad
Sales
Manager
Advertising
Sales
Manager
10
Tasks
Analyze marketing or
sales
trends
to
forecast future conditions.
Attend or participate in conferences, community
events
, and promotional
events
related
to
products or
technologies.
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or
technologies.
Coordinate activities
of
departments, such as
sales
, graphic arts, media, finance, and research.
Develop comprehensive marketing strategies,
using
knowledge
of
products and
technologies
, markets, and regulations.
Manage
sales
team, including setting goals, providing incentives, and evaluating employee performance.
Monitor and analyze
sales
promotion results
to
determine cost effectiveness
of
promotion campaigns.
Plan and prepare advertising and promotional material
to
increase
sales
of
products or services, working with customers, company officials,
sales
departments, and advertising agencies.
Prepare and negotiate advertising and
sales
contracts.
Read trade journals and professional literature
to
stay
informed
on trends, innovations, and changes that affect media planning.
3
Detailed Work Activities
Coordinate special
events
or programs.
Direct
sales
, marketing, or customer service activities.
Negotiate
sales
or lease agreements for products or services.
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Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
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How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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