How do they match: Advertising and Promotions Managers

  • Sales Promotion Manager
  • Ad Sales Manager
  • Advertising Sales Manager

  • Analyze marketing or sales trends to forecast future conditions.
  • Attend or participate in conferences, community events, and promotional events related to products or technologies.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Prepare and negotiate advertising and sales contracts.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

  • Coordinate special events or programs.
  • Direct sales, marketing, or customer service activities.
  • Negotiate sales or lease agreements for products or services.