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How do they match:
Marketing Managers
1
O*NET-SOC Description
Plan, direct, or coordinate marketing
policies
and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
6
Tasks
Conduct
economic
or commercial surveys to identify potential markets for products or services.
Consult with buying personnel to gain advice regarding
environmentally
sound or sustainable products.
Develop business cases for
environmental
marketing strategies.
Formulate, direct, or coordinate marketing activities or
policies
to promote products or services, working with advertising or promotion managers.
Integrate
environmental
information into product or company marketing strategies,
policies
, or activities.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the
environmental
soundness or sustainability of products.
4
Detailed Work Activities
Determine pricing or monetary
policies.
Develop marketing plans or strategies for
environmental
initiatives.
Develop sustainable organizational
policies
or practices.
Recommend organizational process or
policy
changes.
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Crosswalks
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DOT
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How do they match: 11-2021.00 - Marketing Managers
by
U.S. Department of Labor, Employment and Training Administration
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