How do they match: Marketing Managers

  • Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

  • Confer with organizational members to accomplish work activities.