How do they match: 11-2021.00 - Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Conduct economic or commercial surveys to identify potential markets for products or services.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Develop business cases for environmental marketing strategies.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Initiate market research studies, or analyze their findings.
Integrate environmental information into product or company marketing strategies, policies, or activities.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

How do they match: Marketing Managers