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How do they match:
Marketing Managers
1
O*NET-SOC Title
Marketing
Managers
48
Alternate Occupation Titles
Business
Developer
Business
Development
Manager
Business
Development
Director
Business
Development
Specialist
Market
Development
Executive
Market
Analysis Director
Market
Research
Manager
Marketing
Manager
Marketing
Administrator
Marketing
Agent
Marketing
Assistant
Marketing
Communications
Manager
Marketing
Communications Specialist
Marketing
Coordinator
Marketing
Director
Marketing
Executive
Marketing
Officer
Marketing
Operations Director
Marketing
Planner
Marketing
Product
Manager
Marketing
Representative
Marketing
Sales Supervisor
Marketing
VP
Marketing
Vice President
Brand
Manager
Category
Manager
Channel
Manager
Commercial Lines
Manager
Digital
Marketing
Manager
Digital Product
Manager
Fashion
Marketer
Internet
Marketing
Manager
Media
Marketing
Director
Pricing
Manager
Product
Marketing
Manager
Product
Development
Manager
Product
Management
Director
Product
Manager
Product Line
Manager
Sales
Marketing
Director
Sales
and
Marketing
Manager
Sales
and
Marketing
Director
Sales
and
Marketing
VP
Sales
and
Marketing
Vice President
Sports
Marketer
Sustainable Products
Marketing
Manager
Technical Product
Manager
World Trade
and
Maritime Division
Manager
1
O*NET-SOC Description
Plan, direct, or coordinate
marketing
policies
and
programs, such as determining the demand for products
and
services offered by a firm
and
its competitors,
and
identify potential customers.
Develop
pricing strategies with the goal of maximizing the firm's profits or share of the
market
while ensuring the firm's customers are satisfied. Oversee product
development
or monitor trends that indicate the need for new products
and
services.
14
Tasks
Develop
business
cases for environmental
marketing
strategies.
Develop
pricing strategies, balancing firm objectives
and
customer satisfaction.
Advise
business
or other groups on local, national, or international factors affecting the buying or selling of products or services.
Conduct economic or commercial surveys to identify potential
markets
for products or services.
Consult with product
development
personnel on product specifications, such as design, color, or packaging.
Coordinate or participate in promotional activities or trade shows, working with
developers
, advertisers, or production
managers
, to
market
products or services.
Direct the hiring, training, or performance evaluations of
marketing
or sales staff
and
oversee their daily activities.
Evaluate the financial aspects of product
development
, such as budgets, expenditures, research
and
development
appropriations, or return-on-investment
and
profit-loss projections.
Formulate, direct, or coordinate
marketing
activities or policies to promote products or services, working with advertising or promotion
managers.
Identify,
develop
, or evaluate
marketing
strategy, based on knowledge of establishment objectives,
market
characteristics,
and
cost
and
markup factors.
Initiate
market
research studies, or analyze their findings.
Integrate environmental information into product or company
marketing
strategies, policies, or activities.
Negotiate contracts with vendors or distributors to
manage
product distribution, establishing distribution networks or
developing
distribution strategies.
Use sales forecasting or strategic planning to ensure the sale
and
profitability of products, lines, or services, analyzing
business
developments
and
monitoring
market
trends.
8
Detailed Work Activities
Develop
marketing
plans or strategies for environmental initiatives.
Develop
marketing
plans or strategies.
Develop
sustainable organizational policies or practices.
Advise others on
business
or operational matters.
Analyze
market
research data.
Analyze forecasting data to improve
business
decisions.
Direct sales,
marketing
, or customer service activities.
Monitor external affairs or events affecting
business
operations.
Type a title or code for matches
No quick matches found
Search for keyword results
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Home
Find Occupations
Bright Outlook
Career Cluster
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Industry
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STEM
All Occupations
Advanced Searches
Job Duties
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Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
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Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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How do they match: 11-2021.00 - Marketing Managers
by
U.S. Department of Labor, Employment and Training Administration
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