How do they match: Market Research Analysts and Marketing Specialists

  • Development Coordinator
  • Business Development Associate
  • Business Development Analyst
  • Business Development Specialist
  • Government Business Development Specialist
  • Marketing Forecaster
  • Marketing Associate

  • Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

  • Develop and implement procedures for identifying advertising needs.
  • Forecast and track marketing and sales trends, analyzing collected data.

  • Develop business or market strategies.