How do they match: Market Research Analysts and Marketing Specialists

  • Market Research Analysts and Marketing Specialists

  • Market Research Analyst
  • Market Research Consultant
  • Market Research Manager
  • Market Research Specialist
  • Market Research Worker
  • Market Researcher
  • Marketing Research Analyst
  • Marketing Researcher

  • Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Direct trained survey interviewers.

  • Conduct surveys in organizations.
  • Prepare research reports.