How do they match: Search Marketing Strategists

  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Assist in the development of online transaction or security policies.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.