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How do they match:
Search Marketing Strategists
21
Alternate Occupation Titles
E-Commerce
Specialist
Electronic Commerce
Specialist
Interactive Media Marketing
Specialist
Internet E-Commerce
Specialist
Internet Electronic Commerce
Specialist
Internet Marketing
Specialist
Marketing
Specialist
Marketing Communications
Specialist
PPC
Specialist
Paid Search
Specialist
Pay Per Click
Specialist
Pay-Per-Click
Specialist
SEM
Specialist
SEO
Specialist
Search
Specialist
Search Engine Marketing
Specialist
Search Engine Optimization
Specialist
Search Engineer Marketing
Specialist
Search Marketing
Specialist
Social Media
Specialist
Technical Marketing
Specialist
1
O*NET-SOC Description
Employ search marketing tactics to increase
visibility
and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
4
Tasks
Collect
and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company
visual
format.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal
visibility.
Identify and develop commercial or technical
specifications
, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
3
Detailed Work Activities
Collaborate with others to determine design
specifications
or details.
Develop
specifications
or procedures for website development or maintenance.
Prepare graphics or other
visual
representations of information.
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
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