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How do they match:
Search Marketing Strategists
23
Alternate Occupation Titles
E-Commerce
Specialist
Electronic Commerce
Specialist
Interactive Media Marketing
Specialist
Internet E-Commerce
Specialist
Internet Electronic Commerce
Specialist
Internet Marketing
Specialist
Marketing
Specialist
Marketing Communications
Specialist
PPC
Specialist
Paid Search
Specialist
Pay Per Click
Specialist
Pay-Per-Click
Specialist
SEM
Specialist
SEO
Manager
SEO
Specialist
Search
Specialist
Search Engine Marketing
Specialist
Search Engine Optimization
Manager
Search Engine Optimization
Specialist
Search Engineer Marketing
Specialist
Search Marketing
Specialist
Social Media
Specialist
Technical Marketing
Specialist
12
Tasks
Manage
tracking
and
reporting of search-related activities
and
provide analyses to marketing executives.
Collaborate with Web, multimedia, or art design staffs to create multimedia Web
sites
or other internet content that conforms to brand
and
company visual format.
Collect
and
analyze Web metrics, such as visits, time on
site
, page views per visit, transaction volume
and
revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Conduct financial modeling for online marketing programs or Web
site
revenue forecasting.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web
sites.
Coordinate with developers to optimize Web
site
architecture, server configuration, or page construction for search engine consumption
and
optimal visibility.
Execute
and
manage
communications with digital journalists or bloggers.
Execute or
manage
banner, video, or other non-text link ad campaigns.
Execute or
manage
social media campaigns to inform search marketing tactics.
Identify
and
develop commercial or technical
specifications
, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
Optimize Web
site
exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Optimize shopping cart experience or Web
site
conversion rates against Key Performance Indicators (KPIs).
2
Detailed Work Activities
Collaborate with others to determine design
specifications
or details.
Develop
specifications
or procedures for website development or maintenance.
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OnLine Desk Aid
Job Seeker Help
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Related Sites
Home
Find Occupations
Bright Outlook
Career Cluster
Hot Technology
Industry
Job Family
Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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