How do they match: Search Marketing Strategists

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Execute or manage social media campaigns to inform search marketing tactics.

  • Design computer modeling or simulation programs.
  • Develop computer or information security policies or procedures.
  • Develop performance metrics or standards related to information technology.
  • Prepare graphics or other visual representations of information.
  • Recommend changes to improve computer or information systems.
  • Write computer programming code.