How do they match: Search Marketing Strategists

  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).