How do they match: Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
Implement online customer service processes to ensure positive and consistent user experiences.
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

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Site updated April 30, 2024

6 Alternate Occupation Titles