How do they match: Search Marketing Strategists

  • HTML Developer
  • HyperText Markup Language Developer

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Assist in the development of online transaction or security policies.
  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Participate in the development or implementation of online marketing strategy.

  • Develop computer or information security policies or procedures.
  • Develop guidelines for system implementation.
  • Develop performance metrics or standards related to information technology.
  • Develop specifications or procedures for website development or maintenance.
  • Collaborate with others to develop or implement marketing strategies.
  • Prepare graphics or other visual representations of information.