How do they match: Search Marketing Strategists

  • Digital Media Planner
  • Interactive Media Marketing Director
  • Interactive Media Marketing Specialist
  • Interactive Media Marketing Strategist
  • Internet Media Planner
  • New Media Strategist
  • Social Media Specialist
  • Social Media Strategist

  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Create content strategies for digital media.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Propose online or multiple-sales-channel campaigns to marketing executives.