How do they match: Search Marketing Strategists

  • Internet Analyst
  • Marketing Communications Specialist
  • SEO Analyst
  • Search Engine Optimization Analyst
  • Search Marketing Analyst
  • Web Analyst

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Execute and manage communications with digital journalists or bloggers.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.

  • Analyze market or customer related data.
  • Analyze website or related online data to track trends or usage.
  • Develop guidelines for system implementation.
  • Recommend changes to improve computer or information systems.