How do they match: Search Marketing Strategists

  • SEO Manager
  • Search Engine Optimization Manager

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Conduct financial modeling for online marketing programs or Web site revenue forecasting.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Execute and manage communications with digital journalists or bloggers.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

  • Design computer modeling or simulation programs.
  • Write computer programming code.