How do they match: Search Marketing Strategists

  • HTML Developer
  • HyperText Markup Language Developer

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Assist in the development of online transaction or security policies.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Participate in the development or implementation of online marketing strategy.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
  • Resolve product availability problems in collaboration with customer service staff.

  • Develop computer or information security policies or procedures.
  • Develop guidelines for system implementation.
  • Develop performance metrics or standards related to information technology.
  • Develop specifications or procedures for website development or maintenance.
  • Collaborate with others to develop or implement marketing strategies.
  • Evaluate utility of software or hardware technologies.
  • Provide customer service to clients or users.
  • Update knowledge about emerging industry or technology trends.