How do they match: Search Marketing Strategists

  • Social Media Specialist
  • Social Media Strategist

  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Assist in the development of online transaction or security policies.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

  • Coordinate resource procurement activities.