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How do they match:
Search Marketing Strategists
2
Alternate Occupation Titles
Social
Media Specialist
Social
Media Strategist
1
O*NET-SOC Description
Employ search marketing tactics to increase visibility
and
engagement with content, products,
or
services
in Internet-enabled devices
or
interfaces. Examine search query behaviors on general
or
specialty search engines
or
other Internet-based content. Analyze research, data,
or
technology to understand user intent
and
measure outcomes for ongoing optimization.
9
Tasks
Assist
in setting up
or
optimizing analytics tools for tracking visitors' behaviors.
Assist
in the development of online transaction
or
security policies.
Assist
in the evaluation
or
negotiation of contracts with vendors
or
online partners.
Conduct market research analysis to identify search query trends, real-time search
and
news media activity, popular
social
media topics, electronic commerce trends, market opportunities,
or
competitor performance.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions,
or
viral marketing campaigns on
social
media Web sites.
Coordinate with developers to optimize Web site architecture,
server
configuration,
or
page construction for search engine consumption
and
optimal visibility.
Execute
or
manage
social
media campaigns to inform search marketing tactics.
Implement online customer
service
processes to ensure positive
and
consistent user experiences.
Resolve product availability problems in collaboration with customer
service
staff.
1
Detailed Work Activity
Provide customer
service
to clients
or
users.
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Crosswalks
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SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
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Resource Center
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Partner sites
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U.S. Department of Labor
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
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