How do they match: Search Marketing Strategists

  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

  • Analyze website or related online data to track trends or usage.