How do they match: Search Marketing Strategists

  • New Media Strategist
  • SEO Manager
  • Search Engine Optimization Manager

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Execute and manage communications with digital journalists or bloggers.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.