How do they match: Search Marketing Strategists

  • SEO Manager
  • Search Engine Optimization Manager

  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Assist in the development of online transaction or security policies.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Execute and manage communications with digital journalists or bloggers.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.

  • Analyze market or customer related data.
  • Analyze website or related online data to track trends or usage.
  • Develop performance metrics or standards related to information technology.