How do they match: Search Marketing Strategists

  • Technical Marketing Specialist
  • Digital Media Planner
  • Interactive Media Marketing Director
  • Interactive Media Marketing Specialist
  • Interactive Media Marketing Strategist
  • Internet Media Planner
  • New Media Strategist
  • Search Engine Evaluator
  • Search Engine Marketing Specialist
  • Search Engine Marketing Strategist
  • Search Engine Optimization Analyst
  • Search Engine Optimization Consultant
  • Search Engine Optimization Manager
  • Search Engine Optimization Specialist
  • Search Engine Optimization Strategist
  • Search Engine Optimizer
  • Search Engineer Marketing Specialist
  • Social Media Specialist
  • Social Media Strategist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Create content strategies for digital media.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

  • Develop performance metrics or standards related to information technology.
  • Evaluate utility of software or hardware technologies.
  • Update knowledge about emerging industry or technology trends.