How do they match: Search Marketing Strategists

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Execute or manage social media campaigns to inform search marketing tactics.

  • Develop computer or information security policies or procedures.
  • Develop performance metrics or standards related to information technology.
  • Prepare graphics or other visual representations of information.
  • Recommend changes to improve computer or information systems.