How do they match: Search Marketing Strategists

  • Execute and manage communications with digital journalists or bloggers.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Propose online or multiple-sales-channel campaigns to marketing executives.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.