How do they match: Search Marketing Strategists

  • Interactive Media Marketing Director
  • Marketing Communications Specialist

  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Execute and manage communications with digital journalists or bloggers.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

  • Analyze market or customer related data.
  • Analyze website or related online data to track trends or usage.
  • Develop performance metrics or standards related to information technology.