How do they match: Search Marketing Strategists

  • Search Engine Evaluator
  • Search Engine Marketing Specialist
  • Search Engine Marketing Strategist
  • Search Engine Optimization Analyst
  • Search Engine Optimization Consultant
  • Search Engine Optimization Manager
  • Search Engine Optimization Specialist
  • Search Engine Optimization Strategist
  • Search Engine Optimizer
  • Search Engineer Marketing Specialist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

  • Design computer modeling or simulation programs.
  • Design websites or web applications.
  • Develop computer or information security policies or procedures.
  • Evaluate utility of software or hardware technologies.
  • Recommend changes to improve computer or information systems.
  • Write computer programming code.