How do they match: Search Marketing Strategists

  • SEO Manager
  • Search Engine Optimization Manager

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Execute and manage communications with digital journalists or bloggers.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

  • Design computer modeling or simulation programs.
  • Design websites or web applications.
  • Collaborate with others to determine design specifications or details.