How do they match: Search Marketing Strategists

  • HTML Developer
  • HyperText Markup Language Developer
  • SEO Manager
  • Search Engine Optimization Manager

  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Assist in the development of online transaction or security policies.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Execute and manage communications with digital journalists or bloggers.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Participate in the development or implementation of online marketing strategy.

  • Develop computer or information security policies or procedures.
  • Develop guidelines for system implementation.
  • Develop performance metrics or standards related to information technology.
  • Develop specifications or procedures for website development or maintenance.
  • Collaborate with others to develop or implement marketing strategies.
  • Coordinate project activities with other personnel or departments.