How do they match: Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
Execute and manage communications with digital journalists or bloggers.
Execute or manage banner, video, or other non-text link ad campaigns.
Execute or manage social media campaigns to inform search marketing tactics.
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

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Site updated May 21, 2024

11 Alternate Occupation Titles