Occupation keyword search
Type a title or code for matches
No quick matches found
Search for keyword results
Go
Type a title or code for matches
No quick matches found
Search for keyword results
Go
Help
OnLine Help
About O*NET
OnLine Desk Aid
Job Seeker Help
Job Accommodations
Related Sites
Home
Find Occupations
Bright Outlook
Career Cluster
Hot Technology
Industry
Job Family
Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Share
Facebook
X
LinkedIn
Reddit
Email
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
How do they match:
Search Marketing Strategists
3
Alternate Occupation Titles
Usability
Strategist
Online
User
Experience Strategist
Web
User
Experience Strategist
1
O*NET-SOC Description
Employ search marketing tactics
to
increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or
technology
to
understand
user
intent and measure outcomes for ongoing optimization.
18
Tasks
Collaborate with other marketing staff
to
integrate and complement marketing strategies across multiple
sales
channels.
Collect and analyze Web metrics, such as visits, time on site,
page
views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Combine secondary data sources with keyword research
to
more accurately profile and satisfy
user
intent.
Coordinate
sales
or other promotional strategies with merchandising, operations, or inventory control staff
to
ensure product catalogs are current, accurate, and organized for best findability against
user
intent.
Coordinate with developers
to
optimize Web site architecture, server configuration, or
page
construction for search engine consumption and optimal visibility.
Define product requirements, based on market research analysis, in collaboration with
user
interface design and engineering staff.
Develop transactional Web applications,
using
Web programming software and knowledge
of
programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
Evaluate new emerging media or
technologies
and make recommendations for their application within Internet marketing or search marketing campaigns.
Execute or manage social media campaigns
to
inform
search marketing tactics.
Identify and develop commercial or technical specifications, such as
usability
, pricing, checkout, or data security,
to
promote transactional internet-enabled commerce functionality.
Identify methods for interfacing Web application
technologies
with enterprise resource planning or other system software.
Implement online customer service processes
to
ensure positive and consistent
user
experiences.
Improve search-related activities through ongoing analysis, experimentation, or optimization tests,
using
A/B or multivariate methods.
Keep abreast
of
government regulations and emerging Web
technology
to
ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and
usability
on internet-connected devices.
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content,
using
graphics design software.
Propose online or multiple-
sales
-channel campaigns
to
marketing executives.
Purchase or negotiate placement
of
listings in local search engines, directories, or digital mapping
technologies.
9
Detailed Work Activities
Analyze website or related online data
to
track trends or
usage.
Develop computer or
information
security policies or procedures.
Develop performance metrics or standards related
to
information
technology.
Evaluate utility
of
software or hardware
technologies.
Prepare graphics or other visual representations
of
information.
Provide customer service
to
clients or
users.
Recommend changes
to
improve computer or
information
systems.
Update knowledge about emerging industry or
technology
trends.
Write computer programming
code.
Type a title or code for matches
No quick matches found
Search for keyword results
Go
Help
OnLine Help
About O*NET
OnLine Desk Aid
Job Seeker Help
Job Accommodations
Related Sites
Home
Find Occupations
Bright Outlook
Career Cluster
Hot Technology
Industry
Job Family
Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
Was this page helpful?
Yes, it was helpful
No, it was not helpful
Job Seeker Help
•
Contact Us
Share:
Facebook
X
LinkedIn
Reddit
Email
Link to Us
•
Cite this Page
Creative Commons CC-BY
License
How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
.
Follow us:
About this Site
•
Privacy
•
Disclaimer
Site updated April 30, 2024
Loading...
Loading...