How do they match: Search Marketing Strategists

  • Usability Strategist
  • Online User Experience Strategist
  • Web User Experience Strategist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
  • Propose online or multiple-sales-channel campaigns to marketing executives.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

  • Analyze website or related online data to track trends or usage.
  • Develop computer or information security policies or procedures.
  • Develop performance metrics or standards related to information technology.
  • Evaluate utility of software or hardware technologies.
  • Prepare graphics or other visual representations of information.
  • Provide customer service to clients or users.
  • Recommend changes to improve computer or information systems.
  • Update knowledge about emerging industry or technology trends.
  • Write computer programming code.