How do they match: Online Merchants

  • E-Commerce Business Analyst
  • E-Commerce Business Channel Specialist
  • E-Commerce Specialist
  • E-Commerce Sales Specialist

  • Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

  • Analyze business or financial data.
  • Develop business or financial information systems.
  • Develop business or market strategies.
  • Develop financial or business plans.
  • Identify strategic business investment opportunities.