How do they match: Online Merchants

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
  • Receive and process payments from customers, using electronic transaction services.
  • Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.