How do they match: Online Merchants

  • Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.