How do they match: Online Merchants

  • Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Deliver e-mail confirmation of completed transactions and shipment.
  • Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.