How do they match: Online Merchants

  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.