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Keyword Relevance for: engineers
15-1199.10    Search Marketing Strategists   Bright Outlook Bright Outlook  

    O*NET-SOC Title     no matches
    Alternate Occupation Titles yes    4 matches
    O*NET-SOC Description yes    1 match
    Tasks yes    5 matches
    Detailed Work Activities     no matches

Alternate Occupation Titles

  • Search Engine Marketing Strategist (SEM Strategist)
  • Search Engine Optimization Consultant (SEO Consultant)
  • Search Engine Optimization Strategist
  • Search Engine Optimizer (SEO)

O*NET-SOC Description

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.


  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.