How do they match: Industrial-Organizational Psychologists

  • Analyze data, using statistical methods and applications, to evaluate the outcomes and effectiveness of workplace programs.
  • Counsel workers about job and career-related issues.
  • Develop interview techniques, rating scales, and psychological tests used to assess skills, abilities, and interests for the purpose of employee selection, placement, or promotion.
  • Study consumers' reactions to new products and package designs, and to advertising efforts, using surveys and tests.