How do they match: Art Directors

  • Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

  • Work with creative directors to develop design solutions.
  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Review illustrative material to determine if it conforms to standards and specifications.

  • Design layout of art or product exhibits, displays, or promotional materials.
  • Present work to clients for approval.
  • Review art or design materials.
  • Train others on work processes.
  • Write informational material.