How do they match: Media Programming Directors

  • Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
  • Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
  • Participate in the planning and execution of fundraising activities.
  • Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.

  • Develop promotional strategies or plans.